TY  - GEN
AU  - Kotler, Philip.              
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 0273753363
U1  - 658.8 22
PY  - 2012///
CY  - Boston
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
KW  - Bus
KW  - September2012
KW  - October2012
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ER  -