TY  - BOOK
AU  - Belch,George E.
AU  - Dietzel,Jörg
AU  - Belch,Michael A.
TI  - Advertising and Promotion: an Integrated Marketing Communications Perspective 
SN  - 0071314407
U1  - 659.1 23
PY  - 2012///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Bus
KW  - September2012
N1  - Previous ed.: 2009; "Global edition"-Cover; Includes bibliographical references and index
ER  -