TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global Marketing Management
SN  - 0470505745 (pbk.) :
U1  - 658.84 22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Export marketing
KW  - Management
KW  - International business enterprises
KW  - Bus
KW  - March2012
N1  - "International student version."; Instructions to access the software in pocket attached to inside of front cover; Includes bibliographical references and index
ER  -