TY  - BOOK
AU  - Wilcox , Dennis L. 
AU  - Cameron,Glen T.
TI  - Public Relations: strategies and tactics 
SN  - 0205770886
U1  - 659.2 22
PY  - 2012///
CY  - New York
PB  - Pearson Longman
KW  - Public relations
KW  - February2012
N1  - Includes bibliographical references (p.[575]-581) and index
ER  -