TY  - BOOK
AU  - Trent,Judith S.
AU  - Friedenberg,Robert V.
AU  - Denton,Robert E.
TI  - Political campaign communication: principles and practices 
T2  - Communication, media, and politics
SN  - 9781442206717 (cloth : alk. paper)
U1  - 324.73 22
PY  - 2011///
CY  - Lanham
PB  - Rowman & Littlefield Publishers
KW  - Political campaigns
KW  - Communication in politics
KW  - Pol
KW  - February2012
N1  - Includes bibliographical references (p. 379-429, 431-435) and index
ER  -