TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing Communications
SN  - 0273721380
AV  - HF5415.123 .P45 2001
U1  - 658.802 22
PY  - 2010///
CY  - New York
PB  - Financial Times/Prentice Hall, 2010
KW  - Communication in marketing
KW  - Europe
KW  - Advertising
KW  - Bus
KW  - October2011
N1  - Includes bibliographical references and indexes
ER  -