TY  - BOOK
AU  - Schaefer, Anja
TI  - An Introduction to Marketing. Book 4
T2  - An Introduction to Business Studies
SN  - 184873588X
U1  - 658.8 22
PY  - 2011///
CY  - Milton Keynes, MK
PB  - Business School, The Open University, 2011.
KW  - Marketing
KW  - Bus
KW  - September2011
N1  - Includes bibliographical references p.78-80
ER  -