TY  - GEN
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0136118747
U1  - 658.8 22
PY  - 2011///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
KW  - BUEsh
KW  - Professions
KW  - Service industries
KW  - Customer services
KW  - BUSADM
KW  - September2015
N1  - Includes bibliographical references and indexes
ER  -