TY  - GEN
AU  - Kotler, Philip.              
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 0137006691 
U1  - 658.8 22
PY  - 2010///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall, 2010
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip055/2004029593.html
ER  -