TY  - BOOK
AU  - Kotler,Philip
AU  - Caslione,John A.
TI  - Chaotics: The Business of Managing and Marketing in the Age of Turbulence 
SN  - 9780814415214
AV  - HF5415 .K6244 2009
U1  - 658 22
PY  - 2009///
CY  - New York
PB  - American Management Association, 2009
KW  - Marketing
KW  - Management
KW  - Business cycles
KW  - Globalization
N1  - Includes bibliographical references (p. [191]-200) and index; The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability
UR  - http://www.loc.gov/catdir/toc/fy0906/2009003055.html
ER  -