TY  - BOOK
AU  - Hollensen,Svend
TI  - Global Marketing: A Decision-oriented Approach 
SN  - 9780273706786 (pbk.)
U1  - 658.84 22
PY  - 2007///
CY  - Harlow, England
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -