TY  - BOOK
AU  - Mathur, U. C. 
TI  - Advertising Management: Text & Cases
SN  - 9788122421514
U1  - 659.1 22
PY  - 2008///
CY  - New Delhi
PB  - New Age, 2008
KW  - Advertising
KW  - Management
N1  - Includes index
ER  -