TY  - BOOK
AU  - Jobber, David.               
AU  - Fahy, John
TI  - Foundations of Marketing
SN  - 0077121902
U1  - 658.8  22
PY  - 2009///
CY  - Maidenhead : 
PB  - McGraw-Hill Higher Education
KW  - Marketing
KW  - BUEsh
N1  - Previous ed.: Maidenhead: McGraw-Hill Educational, 2004; Includes bibliographical references and index
ER  -