TY  - BOOK
AU  - Fill,Chris
TI  - Marketing Communications: Interactivity, Communities, and Content 
SN  - 9780273717225 (pbk. : alk. paper)
AV  - HF5415.123 .F55 2009
U1  - 658.802 22
PY  - 2009///
CY  - Harlow, England, New York
PB  - Prentice Hall/ Financial Times, 2009
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -