TY  - BOOK
AU  - Altstiel,Tom
AU  - Grow,Jean
AU  - Altstiel,Tom
TI  - Advertising Creative: Strategy, Copy + Design 
SN  - 9781412974912 (pbk.)
AV  - HF5823 .A758 2010
U1  - 659.1 22
PY  - 2010///
CY  - Los Angeles
PB  - SAGE, 2010
KW  - Advertising
N1  - Rev. ed. of: Advertising strategy. c2006; Includes bibliographical references and index; Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide
ER  -