TY  - BOOK
AU  - Chaffey,Dave
AU  - P.R.Smith
ED  - Chartered Institute of Marketing.
TI  - Emarketing excellence: planning and optimizing your digital marketing 
T2  - emarketing essentials
SN  - 9780750689458
U1  - 658.8002854678 22
PY  - 2009///
CY  - Oxford, Burlington
PB  - Butterworth-Heinemann / Elsevier
KW  - Internet marketing
KW  - BUEsh
KW  - BUSADM
KW  - May2016
N1  - Published in association with: the Chartered Institute of Marketing; Reprinted of 2008 ed; Index : p. [501]-508; Glossary : p. 483-500; Includes bibliographical references
ER  -