TY  - BOOK
AU  - Bruhn,Manfred
AU  - Georgi,Dominck
TI  - Services Marketing: Managing the Service Value Chain 
SN  - 0273681575
AV  - HD9980.5 .B78 2006
U1  - 658.8 22
PY  - 2006///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall, 2006
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
KW  - Business logistics
N1  - Includes bibliographical references (p. 449-466) and index
ER  -