TY  - BOOK
AU  - Aaker,David A.
TI  - Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity 
SN  - 0743249380
AV  - HD69.B7 .A2154 2004
U1  - 658.827 22
PY  - 2004///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
KW  - Valuation
KW  - Management
N1  - Includes bibliographical references (p. [323]-327) and index
UR  - http://www.loc.gov/catdir/bios/simon053/2003063055.html
UR  - http://www.loc.gov/catdir/description/simon051/2003063055.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
ER  -