TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing Strategy: A Decision-Focused Approach 
SN  - 9780071263917(alk. paper)
AV  - HF5415.13 .M3586 2008
U1  - 658.802 22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006; Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html
ER  -