TY  - GEN
AU  - Cannon, Tom.                 
TI  - Basic marketing: principles and practice
SN  - 8174730206
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - A. I. T. B. S. publishers and distributers
KW  - Marketing
N1  - Includes index
ER  -