TY  - GEN
AU  - McDonald, Malcolm.           
ED  - Institute of Marketing.
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 8176490946
U1  - 658.802 
PY  - 2000///
CY  - New Delhi
PB  - Viva books private limited.
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes index
ER  -