TY  - GEN
AU  - Doole, Isobel.               
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development, and implementation 
SN  - 1844800253
U1  - 658.848 
PY  - 2004///
CY  - Australia
PB  - Thomson ,2004
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -