TY  - GEN
AU  - Lovelock, Christopher        
AU  - Wright, Lauren.
TI  - Principles of service marketing and management
SN  - 0130950122 (pbk.)
U1  - 658.8 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall/Pearson
KW  - Service industries
KW  - Marketing
KW  - United States
KW  - Management
N1  - Previous ed.: 1999; Includes bibliographical references and index
ER  -