TY  - GEN
AU  - Evans, Martin                
AU  - Patterson, Maurice.
AU  - O'Malley, Lisa.
TI  - Exploring direct and relationship marketing
SN  - 1861529015 (pbk)
U1  - 658.84 
PY  - 2004///
CY  - Australia
PB  - Thomson
KW  - Direct marketing
KW  - Selling
N1  - Includes bibliographical references and index; Previous ed.: published as Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. London: International Thomson Business, 1998
ER  -