TY  - GEN
AU  - Churchill, Gilbert A.        
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
SN  - 0256228779
U1  - 658.8 
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw Hill
KW  - Marketing
N1  - Includes bibliographical references (p. [587]-605) and indexes
UR  - http://www.loc.gov/catdir/description/mh023/97013807.html
UR  - http://www.loc.gov/catdir/toc/mh022/97013807.html
ER  -