TY  - GEN
AU  - Watkins, Charley.            
ED  - Institute of Financial Services (Great Britain)
TI  - Marketing, sales and customer service: understanding the theory and practice of selling through service 
SN  - 0852975112
U1  - 658.8 
PY  - 1999///
CY  - Canterbury
PB  - Institute of Financial Services
KW  - Financial services industry
KW  - Marketing
KW  - Customer services
N1  - Cover title: Marketing, sales & customer service
ER  -