TY  - GEN
AU  - Dubois, Bernard,             
TI  - Understanding the consumer: a European perspective 
SN  - 0136163688 (pbk.)
U1  - 658.8342094 
PY  - 2000///
CY  - London
PB  - Prentice Hall Europe
KW  - Consumer behavior
KW  - Europe
N1  - Includes bibliographical references and index
ER  -