TY  - GEN
AU  - Sheth, Jagdish N.            
AU  - Mittal,Banwari
TI  - Customer behavior: a managerial perspective 
SN  - 0030343364
U1  - 658.83 
PY  - 2004///
CY  - Australia
PB  - Thomson/South-Western
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Consumer satisfaction
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -