TY  - GEN
AU  - Armstrong, Gary              
AU  - Kotler, Philip.
TI  - Marketing: an introduction 
SN  - 0131273124 (pbk.)
U1  - 658.8 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - "International edition"; Includes bibliographical references and index
ER  -