TY  - GEN
AU  - Lamb, Charles W.             
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing
SN  - 0324068611 (acid-free paper)
U1  - 658.8 
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - Marketing
KW  - Management
N1  - Include bibliographical references and indexes
ER  -