TY  - BOOK
TI  - Strategic integrated marketing communication : : theory and practice / 
SN  - 978075067980
U1  - 658.802 22
PY  - 2008///
CY  - Amsterdam : 
PB  - Butterworth-Heinemann, 
KW  - Communication in marketing
KW  - Strategic planning
N1  -  Includes bibliographical references and index
ER  -