TY  - GEN
AU  - Etzel, Michael J.            
AU  - Walker,Bruce J.
AU  - Stanton,William J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 0071147357
U1  - 658.8 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -