TY  - GEN
AU  - Lane, W. Ronald,             
AU  - King,Karen Whitehill
AU  - Russell,Thomas
TI  - Kleppner's advertising procedure
SN  - 9780135126479
U1  - 659.1 
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -