TY  - GEN
AU  - Pride, William M.            
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9780618973378 (hbk. : library ed.)
U1  - 658.8 
PY  - 2009///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -