TY  - GEN
AU  - Morden, Tony,                
TI  - Introduction to business strategy: text and cases 
SN  - 0077077180
U1  - 658.4012 
PY  - 1999///
CY  - New York
PB  - McGraw-Hill Book Co.,1999
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -