TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change: transforming the process of going to market 
T2  - The marketing series. Professional development
SN  - 9781856175043
AV  - HF5415.13 .P542 1997
U1  - 658.8 21
PY  - 2009///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -