TY  - BOOK
AU  - Duncan, Tom 
TI  - Integrated marketing communications
SN  - 9780077111205 (pbk.)
U1  - 658.802 22
PY  - 2008///
CY  - London : 
PB  - McGraw-Hill
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -