TY  - BOOK
AU  - Percy,Larry
AU  - Elliott,Richard H.
TI  - Strategic Advertising Management
SN  - 9780199532575
AV  - HF5438.5 .P475 2009
U1  - 659.1 22
PY  - 2009///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Advertising
KW  - Management
KW  - Strategic planning
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
ER  -