TY  - GEN
AU  - Sengupta, Subroto.           
TI  - Brand positioning: strategies for competitive advantage 
SN  - 0074624016
U1  - 658.827 
PY  - 1999///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.,1999
KW  - Brand name products
KW  - Marketing
N1  - Includes index; catalogued by: wessam
ER  -