TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 9780071259354
AV  - HF5415.3 .C723 1984
U1  - 658.8342 22
PY  - 2008///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
KW  - BUEsh
KW  - Consumer behavior
KW  - BUSADM
KW  - August2015
KW  - reading book
N1  - Glossary: p. 529-540; Includes indexes; Bibliography : p. 499-528
ER  -