TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly,Mary C.
AU  - Graham,John L.
TI  - International Marketing
AV  - HF1589 .C37
U1  - 658.848 22
PY  - 2009///
CY  - New York
PB  - McGraw- Hill, 
KW  - Foreign trade promotion
KW  - Case studies
KW  - BUEsh
KW  - Export marketing
KW  - BUSADM
KW  - August2015
N1  - Index: p. 688-711; Glossary : p. 680-687
ER  -