TY  - BOOK
AU  - Jones,Susan K.
TI  - Creative Strategy in Direct Marketing
SN  - 084423172X
AV  - HF5415.126 .J66 1998
U1  - 658.84 21
PY  - 1998///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Direct marketing
N1  - foreword by Bob Stone; Includes bibliographical references and index
ER  -