TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic Market Management
SN  - 9780470056233 (pbk. : alk. paper)
AV  - HF5415.13 .A23 2008
U1  - 658.8 
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & sons
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0805/2008274680.html
ER  -