TY  - BOOK
AU  - Coulter,Mary K.
TI  - Strategic Management in Action
SN  - 0131293885
AV  - HD30.28 .C696 2005
U1  - 658.4012 22
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Strategic planning
N1  - Includes bibliographical references and index; Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types
UR  - http://www.loc.gov/catdir/toc/ecip0421/2004018971.html
ER  -