TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks, David F.
TI  - Marketing Research: An Applied Approach 
SN  - 0273695304
AV  - HF5415.2 .M29 2003b
U1  - 658.83 22
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall, 2006
KW  - Marketing research
KW  - Methodology
KW  - Bus
N1  - Includes bibliographical references and indexes
ER  -