TY  - BOOK
AU  - Easwaran,Sunanda
AU  - Singh,Sharmila J.
TI  - Marketing Research: Concepts, Practices, and Cases 
SN  - 9780195676969 (pbk.)
AV  - HF5415.2 .E26 2006
U1  - 658.83 22
PY  - 2006///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -