TY  - GEN
AU  - George E. Belch.             
AU  - Belch, Michael A.
TI  - Advertising and promotion : : an integrated marketing communications perspective 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 9780071284400 :
U1  - 659.1 
PY  - 2009///
CY  - Boston : 
PB  - McGraw-Hill/Irwin ,2009.
KW  - Michael Belch.
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Distributer: Bacca.; Includes bibliographical references and index
ER  -