TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy
SN  - 0324362722
AV  - HF5415.13 .M3586 2008
U1  - 658.802 22
PY  - 2008///
CY  - Mason, OH
PB  - Thomson South-Western,2008
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/fy0709/2006938699.html
ER  -