Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2005.Edition: 11th edDescription: 1 V. (various pagings): Col. ill.; 28 cmISBN:- 0131469185
- 658.8 KOT 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | 658.8 KOT (Browse shelf(Opens below)) | Available | 000004886 | |||
Book - Borrowing | Central Library First floor | 658.8 KOT (Browse shelf(Opens below)) | Available | 000028813 | |||
Book - Borrowing | Central Library First floor | 658.8 KOT (Browse shelf(Opens below)) | Available | 000028814 | |||
NB - Book (Non borrowing) | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Not for loan | 000004890 | ||
CD | DVD - With book (NB) | Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Checked out Not for loan | 03/10/2010 00:00 | 000005281 | |
Book - Borrowing | Central Library First floor | 658.8 KOT (Browse shelf(Opens below)) | Available | 000004821 | |||
Book - Borrowing | Central Library First floor | 658.8 KOT (Browse shelf(Opens below)) | Available | 000004820 | |||
Book - Borrowing | Central Library First floor | 658.8 KOT (Browse shelf(Opens below)) | Available | 000004885 |
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658.8 JOB Foundations of Marketing / | 658.8 JOH Global marketing : | 658.8 KEL Best practice cases in branding : | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / |
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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