Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type: TextSeries: The Irwin/McGraw-Hill series in marketing | The Irwin/McGraw-Hill series in marketing ; Publication details: Boston, Massachusetts : The McGraw-Hill Companies, Inc., c.1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cmISBN:- 0071153241
- 9780071153249
- 658.83420973 HAW 22
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 000008744 |
Browsing Central Library shelves, Shelving location: First floor Close shelf browser (Hides shelf browser)
658.8342094 DUB Understanding the consumer : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : |
Indexes: p. 737-760.
Includes bibliographical references.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
Mohamed Hussein
reviewed by: Wessam
There are no comments on this title.